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Paul Gillin's books provide anyone (individual, small company or large company) a framewrok for using social media. In The New Influencers (2007) Paul concentrates on blogs and podcasting. In The Secrets of Social Media Marketing (2009) he expands this to include social networks, Twitter and other emerging Web 2.0 tools. His latest book (Secrets) can be a guide book for any organization that has yet to develop a social media strategy, and it can help those with a strategy to make cwertain they are doing it right.
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